//Chinese brands focus on domestic products, feel the charm of the brand

Chinese brands focus on domestic products, feel the charm of the brand

On the morning of May 10th, the China Brand Day event in 2019 was grandly opened at the Shanghai Exhibition Center, with the theme of “Chinese brand, world sharing; speeding up brand building, leading high quality development; focusing on domestic products and feeling brand charm”. Promote and promote fine domestic products for independent brands that have made outstanding contributions to the high-quality development of Chinese brands.

Chinese brands focus on domestic products. Feeling a brand is the common pursuit of consumers and producers. Brand building represents the direction of supply and demand side upgrade. The brand development level is a comprehensive reflection of enterprise competitiveness. With the pace of consumption upgrading, the pursuit of brand has become the consensus of the whole society, brand consumption is actually in our lives~

This year, the Chinese brand day played a new trick, set up a self-owned brand consumer product experience zone, and a more life-oriented way to reproduce the brand scene. Brand charm…

Shanghai Independent Brand Experience Zone

Carefully arranged, with inheritance and innovation, the theme of “Shanghai Brand Change” is quite nostalgic and quite distinctive. Walk through it and feel the flow of time quietly.

In the 1950s, the four major pieces of “three turns and one ring”, posters on the wall, old objects on the table – bee flower soap, these old brands carrying generations of good memories, will certainly arouse many people’s heart The beautiful emotions in the depths.

Brand is a vision that can pass through the limitations of time and space…

Guochao future life home

Health care soap life, care is no longer a simple cleaning, but a change in lifestyle and philosophy. High-quality products and high-quality experiences are gradually increasing consumer demand for brands.

Daily chemical industry independent brand consumer goods experience zone

Shanghai Soap is centered on the theme of “fashion, beauty, cleanliness and health”, showing the development achievements of bee flower sandalwood soap “fragrance” in the past century; Shanghai medicated soap focusing technology leads, pharmacological soap making, healthy whole family, close to the daily life of the people, bringing Quality experience. Let consumers experience the upgrade results of the brand products and the charm of domestic products. Dedicating more and better products to consumers to meet the growing needs of the people.

Shanghai Soap Booth

Bee flower brand product upgrade

Shanghai medicated soap health family choice

Consumers feel the development of bee flower sandalwood soap and Shanghai medicated soap brand on the spot

Brand development, innovation is the driving force, culture is the essence, marketing is the means, and the environment is the soil.

On May 9th, at the 2019 China Brand Building Summit Forum held in Shanghai. Huang Youwei, secretary of the Party Committee and Chairman of Shanghai Soap (Group) Co., Ltd., said that the 96-year-old Shanghai Soap is a young and old brand, and it pays great attention to “change” and “unchanged” in the development process. “Change” is the insistence on quality, “change” is the constant innovation of products.

“Unchanged” means the company’s unremitting pursuit of quality and focus, concentration and professionalism. “We focus on the needs of consumers, concentrate on our products, and we specialize in product manufacturing. We only do what we are good at, and there is no limit to doing this.”

“Change” means continuous innovation in products. Only companies that are constantly innovating can be able to grow their business. As an old company, we need to constantly update our equipment. “Hundred Years of Enterprise, 100 Years of Brand. We hope that Shanghai Soap and Consumers will work hand in hand with generations.”

By |2019-06-06T10:24:38+00:00May 11th, 2019|Enterprise dynamics|
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